The Ultimate Guide to Getting Interior Design Clients
One of the questions I’m asked most often is: How do you get interior design clients? For those new to the world of interior design, or anyone who hasn’t had to market their services before, it can feel completely overwhelming—like trying to find a needle in a haystack!
The truth is, finding clients isn’t always easy. It’s a competitive field, with many designers vying for the same opportunities. Clients want someone they can trust, someone they feel connected to. This is particularly tough if you’re just starting out and don’t have a portfolio to show off yet.
That’s where having a clear strategy comes in. A strong online presence, targeted networking, and showcasing your unique style can help you attract the right clients for your business. While word-of-mouth is fantastic, relying on it alone will only take you so far.
Step 1: Understand Your Target Market
The first step is knowing who you’re trying to reach. Yes, I know it might feel counterintuitive to narrow down your focus when you’re desperate for clients, but defining your ideal client makes marketing so much easier!
Start by identifying your niche. What are you passionate about? Where do your strengths lie? Whether it’s eco-friendly designs or high-end luxury, having a specific focus allows you to stand out as an expert in that area.
Next, think about your ideal client’s demographics (age, income, location) and psychographics (lifestyle, values, personality). Are you targeting young professionals with a modern aesthetic or families looking for practical yet stylish spaces? Understanding their needs, pain points, and budgets will help you tailor your marketing efforts to attract the right people.
Market research is your best friend here. Look at competitors, observe trends on platforms like Instagram and Pinterest, and make a plan to position yourself uniquely in the market.
Step 2: Build a Strong Brand Identity
Your brand is your business’s first impression, so make it count! A strong brand identity is consistent across every touchpoint—your logo, colour palette, fonts, and tone of voice should all reflect your business’s personality.
Think about what message you want to convey. Are you luxurious and high-end, or approachable and practical? Your visuals should match your vibe. Bright, bold colours give a very different impression to soft pastels, for example.
Don’t forget your brand’s story—clients want to know who you are and what makes you tick. Sharing your journey adds a personal touch, helping potential clients feel connected to you before they’ve even picked up the phone.
Step 3: Leverage Social Media
Love it or loathe it, social media is non-negotiable for marketing your interior design business. Platforms like Instagram and Pinterest are goldmines for visual content, making them perfect for showcasing your portfolio.
Post consistently and mix up your content: share project photos, behind-the-scenes snippets, and even tips or how-tos. Client testimonials also work wonders for building trust—potential clients love seeing proof of happy customers.
Social media isn’t just about posting, though. Engaging with followers through comments and direct messages can help build those all-important connections.
Step 4: Network and Build Relationships
People work with people they know and trust, so getting out there and meeting people is key. Attend trade shows, workshops, and local events to build your network.
Collaborating with professionals in related fields, like property developers or real estate agents, can also lead to valuable referrals. Plus, cross-promotion opportunities can help grow your audience without extra marketing spend.
Step 5: Showcase Your Work
Your portfolio is your most powerful tool. Focus on quality over quantity, and make sure it reflects your unique style and versatility. High-quality images are a must—invest in a good photographer or learn some editing skills to really make your designs shine.
Your portfolio should live online (your website and social media are key here) but having a physical version for face-to-face meetings can be just as impactful.
Step 6: Offer Free Value
Sometimes, offering something for free can be the best way to win over a client. Whether it’s a free consultation or a downloadable guide, these small gestures allow potential clients to experience your expertise and start building trust.
Lead magnets, like design templates or style guides, are also a fantastic way to grow your email list and nurture relationships with future clients.
Final Thoughts
Attracting interior design clients isn’t about shouting louder than everyone else—it’s about being strategic. By defining your niche, building a strong brand, and consistently showcasing your expertise, you’ll attract the clients that are the perfect fit for you.
Want more help with marketing? Join our Hub Insiders community for expert advice, resources, and support to help grow your interior design business!
