How to Price Your Interior Design Services

Knowing how to price your interior design services is one of the biggest struggles for designers; how do you know if you’re charging too much or too little?

💡 Too high? You might scare off potential clients.
💡 Too low? You’ll end up working 24/7 for very little return.

If you’re wondering how to price your interior design services, you’re not alone. In fact, I get asked this ALL. THE. TIME.

📢 But before we dive in, grab our FREE pricing mini course below... It’ll help you confidently set your rates (and kick those mindset gremlins to the curb).

1️⃣ LOCATION, LOCATION, LOCATION (Pricing Varies by Location)

One major factor in how to price your interior design services is your location.

✔ Luxury areas = premium pricing
✔ Smaller towns = lower pricing (or a shift to virtual services)

If you’re trying to charge premium prices in an area where luxury interior design isn’t in demand, you might struggle to get enough clients.

👉 Action Step: Research what clients in your area (or ideal market) typically pay for interior design services.

2️⃣ Research What Other Interior Designers Charge

Some designers publish their rates on their websites, while others don’t—but that doesn’t mean you can’t do a little detective work.

Where to Look 👀

✔ Google – Search "interior designers near me" and check their websites.
✔ Houzz – Many designers list ballpark pricing.
✔ Social Media – Some designers talk about pricing in their content.

💡 BUT WAIT! Just because another designer charges a certain rate doesn’t mean they’re profitable. Use competitor research as a guide, not a rule.

3️⃣ Define Your Interior Design Services Before Pricing Them

You can’t price what isn’t clear—if you’re offering random services without clear packages, clients will struggle to see the value.

What Do You Offer?

✔ Design consultation only?
✔ Consultation + mood board + full design plan?
✔ Project management & furniture sourcing?
✔ Virtual vs. in-person services?

Some designers use a tiered pricing model (e.g., Bronze, Silver, Gold) where each package adds more value. This makes it easier for clients to choose instead of haggling over price.

👉 Action Step: Write down every service you offer and group them into clear pricing packages.

4️⃣ Work Out How Much You NEED to Earn

Forget what everyone else is charging—how much do YOU need to make to run a profitable business?

1️⃣ List your monthly expenses (rent, software, marketing, etc.).
2️⃣ Add your personal income goals (because yes, you deserve to be paid well!).
3️⃣ Work backwards: How many projects do you need per month?

💡 Example: If you need to make £4,000 per month and you can handle 4 full-service projects, you need to charge at least £1,000 per project.

👉 Action Step: Use this formula to set your minimum viable pricing.

5️⃣ Choose a Pricing Model That Works for You

There’s no one-size-fits-all when it comes to how to price your interior design services. Choose a model that suits your business & project types.

Common Interior Design Pricing Models

✔ Flat Project Fee – Best for well-defined projects.
✔ Hourly Rate – Ideal for consultations & small projects.
✔ Percentage of Project Cost – Great for big-budget clients.
✔ Square Metre Pricing – Best for large-scale projects but can get very expensive for clients.

👉 Action Step: Decide which pricing model fits your services and set clear boundaries in your contract.

6️⃣ Avoid These Common Pricing Mistakes

❌ Undercharging Due to Imposter Syndrome

You might think, “I’m new, so I can’t charge high prices.”
🚫 Wrong. Charge based on value, not experience.

❌ Not Setting Boundaries (Scope Creep!)

A client asks for “one tiny change” … then another… then another… and suddenly you’ve done 20 extra hours of unpaid work.
🚫 Wrong. Set clear project boundaries and charge for extras.

Want More Help Pricing Your Interior Design Services?

Pricing doesn’t have to feel like guesswork. If you need a step-by-step guide to pricing confidently (without second-guessing yourself), check out our FREE Powerful Pricing Mini-Course.

👇 Click below to access it now!

Kate x